ActVyt Social Hiking

Social hiking experiences that activate South Africans into healthy lifestyles. The product owner had identified that his users were having trouble within the mobile booking process which was a significant contributor to the drop-off rate and the occurrence of missed sales. Users also wanted to book multiple types of participants including pensioners and children all in one booking, along with various distances and applicable discounted rates. My work on this project involved the analysis and redesign of the buying process task flow, inline with identified business problems, along with updating the UI design style.